Promote your business with a range of online marketing tools
SEO is a very broad topic.
On-page SEO includes the process of refining content on the pages of your website. This will assist it in appearing higher in rankings for keyword specific searches. Not only will it help you to rank higher in searches, but if content is well written and with users in mind, it will help you to engage with your audience. There are a number of elements hidden from visitors, such as meta data, that Google also uses to rank webpages.
Off-page SEO involves in part, quality sources linking back, or directing traffic to your site. This can include social media, blogs and directory sites with good credibility pointing back to your site. To achieve the highest possible exposure in major search engines and also keep your users happy you need both off-page SEO and on-page SEO.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords. We can assist by setting up pay per click (PPC) campaigns, as well as selecting keywords and targetting the correct audience for your business/product.
Google Analytics is the most widely used web analytics service on the Internet. It is a web analytics service offered by Google that tracks and reports website traffic. By placing a Google Analytics code on every page of your website you can track users to your site. This includes a wide range of information, such as the country a user is visiting your site from, the time a user spends on each page, what device they were using and even the resolution of the device.
E-newsletter marketing is a highly effective marketing channel available. It readily allows you to reach a wide audience and offers proven results. We use and recommend MailChimp for many reasons. Mainly for it’s simple-to-use interface for users creating and sending e-newsletters, but also for the great way it integrates so easily with so many other platforms and systems.
Email marketing is a cost effective way to build your brand awareness as well as promote upcoming events, new product releases or sales held by your business. It provides detailed reports so you can readily see how you are engaging with your audience.
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